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Retail Becomes Fastest-Growing Mobile Category
Tweet As smartphones become more mainstream, mobile is becoming more pervasive in all aspects of consumers’ lives. And online shopping is quickly becoming a popular activity. Mobile content tied to...
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Mobile Moms Want Utility from Marketers
Tweet While many consumers rely on their mobile phones for convenience and savings, this is doubly true for moms, who must often manage their own lives along with those of their family all day, every...
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Online Video Viewing Passes 50% of Total US Population
Tweet Having surpassed 50% penetration among the general population in 2011, online video viewing is now a mass-market pursuit. Increasing numbers of Americans are watching more content on more...
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Twitter reveals top subjects of 2011
Tweet London: Micro-blogging site Twitter has revealed the most popular topics for tweets in 2011 — #egypt and #tigerblood. The first refers to the unrest in Egypt and the second to a comment made by...
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Moms Prefer Digital Shopping Over In-Store
Tweet Describe almost any mother of small children and one word comes to mind: busy. Two recent studies verify this truism by showing that women spend less time with media outlets such as TV and...
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Christmas Day Sees Huge Spike in Digital Content & Subscription Sales
Tweet Reston : comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 56 days of the November – December 2011 holiday...
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Google Remains King as Search Spending Climbs
Tweet Tweet US search ad spending will maintain strong growth this year, boosted by major national elections and the Summer Olympic Games, before growth begins to taper off, reflecting the maturity of...
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Brand Differentiation Continues To Escalate : Brand Keys study
Tweet New York : The discovery of a "Decade of Delight," which describes consumers' key brand expectations was the critical finding in last year's annual Brand Keys(CLEI) conducted by the New...
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USA TODAY Sports Media Group rises to number four
Tweet McLean: The USA TODAY Sports Media Group has risen to number four overall among the most visited digital sports entities according to the most recent comScore rankings released today measuring...
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Google+ Holds Promise but Remains Weak on Usage
Tweet In the second half of 2011, after months of speculation about whether—and how—Google would finally “get” social, the search giant rolled out Google+ to great fanfare. For tens of millions of...
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Trends emerge in app preferences of iPhone vs. Android users
Tweet Which web and mobile properties found the largest audiences in 2012? According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things...
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Cable news shows may see a dip in viewership in future
Tweet Cable news shows may be seeing a dip in viewership among digital-savvy US consumers. According to a January survey by AYTM Market Research, 37% of internet users surveyed said they watched less...
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